Why
is total customer service so important? What happens if a product or service
does not actually meet its perceived performance or customer expectations? How
can relationship marketing benefit a company?
At least 200 words
Explain whether you would test
market the following newly developed products prior to a full-market launch:
o
Blueberry
flavored milk
o
Jewelry
with smart phone technology
What are the benefits and risks of
performing test marketing to product developers or product managers?
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