Packaging and Pricing Strategy Report
Due Wednesday, February 26, 2014.
Packaging is used to protect products in their journey from the
manufacturer to the end user or consumer. Packaging can also be used as a
positioning strategy to help consumers identify a brand and even supply
instructions on the use of the product. Packaging plays an important role in
the marketing of a product and can be used to grab the consumer's attention and
facilitate the buying process.
Pricing strategies are also used to position a product, and there are different
pricing strategies which can be used effectively in various stages of the
product life cycle.
Use the company you chose in Module 1 (facebook) for
the basis for this assignment. Choose one of the products offered by the
company, and research and present the following information in a five- to
seven-page report using proper APA citations.
- Give a
brief history of the company and identify and explain their various
product lines. Describe the product you have chosen for this project and
explain how it fits in the product mix of the company. Explain what stage
of the product life cycle your chosen product is in and justify your
response.
- Describe
the main features of the product's packaging and analyze the purpose of the
packaging features identified.
- Analyze
the potential positive and negative influence of the product's packaging
on consumers purchasing decision.
- Describe
what you perceive to be the company's pricing strategies for the product.
Justify your response.
- Explain
the advantages and disadvantages of the pricing strategy the company is
utilizing. Is the pricing strategy appropriate for where the product is in
the product life cycle? Why or why not? How would you change or modify the
current pricing strategy?
-
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