Determining Television Audience Sizes

Have you ever been disappointed because a television network cancelled one of your favourite television shows because of "low ratings"? The network didn't ask your opinion, did it? It probably didn't ask any of your friends, either. That's because estimates of television audience sizes are based on research done by the Nielsen Company, which uses a sample of 9,000 households out of the more than 113 million households in the United States to determine national ratings for television programs. That doesn't seem like enough, does it? As it turns out, statistically, it's significantly more than enough.
1. Go to http://www.surveysystem.com/sscalc.htm to determine the appropriate sample size for a population of 113 million households. Assuming a confidence interval of 5, how large should the sample of households be if desiring a 95 percent confidence level? How large for a 99 percent confidence level? Briefly explain what is meant by confidence interval and confidence level.
2. What sample sizes are necessary at population sizes of 1 billion, 10,000, and 100 with a confidence interval of 5 and a 95 percent confidence level? Explain the effect population size has on sample size.

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Manufacturing of foreign Vehicles

In the consumer's mind, is there a difference between a Toyota Camry manufactured in the United States and an identical Camry that was manufactured in Japan but sold in the United States? Thank you!

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Coca-Cola: Selecting Licensees for Companies

Coca-Cola is sold worldwide. In some countries, Coca-Cola owns the bottling facilities; in others, it has signed contracts with the licensees or it relies on joint ventures.

When selecting a licensee in each country, what factors should Coca-Cola consider?

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A Detailed Promotional Method or Concept

Choose one organization & it's product, and provide detail about the promotional method/concept.

1. Analyze a promotional concept your organization has used in the past or, alternatively, think of a concept you believe your organization should implement.
--> Choose one organisation (a big company) and product of it. eg: Audi Q7
What is the previous promotional concept of it?

2. Describe the details of the promotion in terms of the promotional activities used. Explain in detail how each type of promotional activity will be used and coordinated with the other promotional activities.
-->Provide detail of promotional method/concept
-How have you created the advertisement?
-Resources are required.
-Give an approximate budget.

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Methods and Concepts of Promotion

1. Analyze a promotional concept your organization has used in the past or, alternatively, think of a concept you believe your organization should implement.
--> choose one organisation( big company) and product of it. eg> Audi Q7
what is the previous promotional concept of it?

2. Describe the details of the promotion in terms of the promotional activities used. Explain in detail how each type of promotional activity will be used and coordinated with the other promotional activities.
-->provide detail of promotional method/concept
-how have you created the advertisement?
-resources required
-budget(approx

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Marketing Environment Variables for Early Trend Identification

I work for an automobile dealership that sells a complete line of vehicles, from
full-size pickups and luxury sport-utility vehicles (SUVs) to economy cars and hybrids. After analyzing the recent changes in consumers' buying habits, my boss wants me to create a marketing information system for the dealership. The system should help the firm identify early trends in its marketing environment. These trends directly impact the consumer demand for different vehicles available for sale at the dealership.

Identify the variables in the dealership's marketing environment that need to be monitored to recognize and predict trends. Explain the need to monitor trends and forecasts for each of these variables. Describe how you will monitor these variables.

In addition, describe the role of marketing research in understanding how consumers' perception of the changes in these variables impacts their selection of an automobile.

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Marketing Plan preparation for Wal-Mart

Selected Firm - Wal-Mart

The first component is a fairly detailed, one-page rationale on why you want this firm to be the focus. This is important so as to understand what personal interest and/or connection you have with the firm or the industry.

The second component is a one-page description of the firm. This will likely be more info than you would include in yourMarketing Plan, but the more information you can provide, the more robust will be the feedback regarding the complexity of your selection and the likelihood of finding sufficient information on the firm's competition.

Finally, the focus will be on the Company Description (Wal-Mart) on its Marketing Plan

Marshall, G & Johnston, M. (2011). Essentials of Marketing Management.. - Package: 2011

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How Products Become Diffused in a Market

Identify how new products become diffused in a market.
With references/citations

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Diversity within Health and Medicine

Diversity within Health and Medicine

Conduct a comprehensive literature review of your selected application area finding peer-reviewed, scholarly journal articles that focus on the intersection between social psychology and Diversity within Health and Medicine. Focus your presentation on both theory and application

I am completing a Power Point Presentation and would like your help with 4 to 5 slides pertaining to:

1) Doctor/patient relationships relating to Social Psychology- role schema

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Cultures and their health beliefs

Can someone help me with targeting a culture (with statistics) in the United States as well as their health beliefs and recommendations as to how medical personnel can deal with them?

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Underrepresentation of Research Studies and Cultural Groups

Can someone help me with finding the problems that may be associated with underrepresentation of various cultural groups in research studies, and does it devalue the data collection? Are there any efforts that can be made to assure inclusion of all groups as research subject?

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Intervention Model Proposal: Managing Overeating

Choose a specific population (Adolescents) and either an addictive behavior (drug-related or other addictive behavior) or an eating disturbance (anorexia, bulimia, obesity, overeating, or body dysmorphia) for this assignment.

Format 6 10 2013
The goal of the assignment is to create a written proposal that describes a new strategy or model for use with a specific population. The purpose is to develop a new type of strategy or model.
Format
- The format of this assignment will be a Microsoft Word document that includes the required information described below. PowerPoint or other formats are not acceptable for this assignment.
- APA guidelines must be followed for this assignment (12-point font, double spaced, appropriate headings, title page, table of contents, reference page).
Description
- Choose a specific population (Adolescents) and either an addictive behavior (drug-related or other addictive behavior) or an eating disturbance (anorexia, bulimia, obesity, overeating, or body dysmorphia) for this assignment.
- Design a new prevention strategy or information and advocacy model created for your chosen addictive behavior or eating disturbance. This strategy or model must do the following:
1. Be supported or grounded in research-based best practices.
2. Address the psychological, physical, social, and ethnic or cultural factors of addictive behaviors or eating disturbances.
3. Address the legal and ethical considerations that apply to addictive behaviors or eating disturbances.

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Required Sections
- Population and Behavior or Disturbance (1 page):
- Provide a description of the intended population and a description of the chosen addictive behavior or eating disturbance.

- Prevention Strategy or Information and Advocacy Model (7 pages total): ◦Describe, in detail, a new proposed prevention strategy or information and advocacy model geared toward the population you chose for this assignment. Use the following outline to explain your strategy or model (each of these numbered items must have an accompanying section or heading in your assignment):
- Title your strategy or model.
- A description of the major components of your strategy or model (2 pages).
- Rationale for model selection (1-2 pages). 1.Explain how your strategy or model correctly addresses the chosen behavior or disturbance.
- Intended Population Benefits (1-2 pages). 1.Theorize how your intended population will benefit by the model.
- Resources (2 pages). 1.What resources are needed to implement the strategy or model such as staff, location, financial support, time, et cetera.
Note:
Be sure your strategy or model is grounded in research-based best practices. Be sure the components of this strategy or model are a product of the knowledge you gained about the strengths and weaknesses of strategies or models in this area during the course. A total of seven pages is required for this section.
- Strategy or Model Strengths (1 and one-half pages): ◦Provide a description of at least three strengths of your strategy or model.
- Strategy or Model Weaknesses (1 and one-half pages): ◦Provide a description of at least three weaknesses of your strategy or model.

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