Course Book:
Strategic Management and Business Policy by: Thomas L. Wheelen and J.
David Hunger
Link to Course Book: http://www.tec-digital.itcr.ac.cr/file/9565503/www.bloomberg.com
Required Readings: Chapter 4 Topics: Environmental
Scanning and Industry Analysis
Instructions
Activity #2: Porter’s Industry Analysis (100 points)
For this activity,
you must analyze General Electric (GE) using Porter’s approach to industry
analysis. Obtain annual reports and financial reports from public sources as
well as trade, business, and journal articles for information. Your Activity
responses should be both grammatically and mechanically correct, and formatted
in the same fashion as the Activity itself. If there is a Part A, your response
should identify a Part A, etc. In addition, you must appropriately cite all
resources used in your response and document in a bibliography using APA style.
(100 points) (A 3-page response is required.)
|
Part A
|
Describe GE, what the company stands
for (its slogan), what makes it unique, the direction of its market, its
products, and the ways in which the company’s products and strategy are
integrated. Include a bibliography of at least six (6) trade or journal
sources that you use for your description and the analysis which follows. (20
points)
|
|
|
|
|
Part B
|
Discuss Porter’s approach to industry
analysis in relationship to GE using the six (6) forces listed in the figure
on page 110 of your text. (42 points)
|
|
|
|
|
Part C
|
Provide one (1) suggestion for each
of the following as it relates to the future of GE: what to watch closely
(threats and weaknesses), what to assess for change (opportunities), and what
to maintain and build upon (strengths). Then make one (1) recommendation for
GE’s next strategic move. (38 points)
|
No comments:
Post a Comment