CASESTUDY1. CAN GE REMAKE ITSELF AS A DIGITAL FIRM?

HOMEWORK2  (40 Points)

SELECTED CLASSIC CASE STUDIES FOR CLASSROOM DISCUSSIONS

 

Please read the four short case studies that are considered classic. They are older but have timeless lessons. . 

Deliverable: Develop a  short report (2 pages) to discuss the key lessons learned from each and the similarities/differences between the case studies.

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Suggestion: for each casestudy, list 5 key lessons learned and then discuss (few sentences) how these lessons are related to each other. It is best to use a table of the following format for this analysis:

Note: Please do your own research to get some additional information about these companies.

Case Study  Highlights	Relationship (similarities and differences with other case studies, if any)
GE Highlights (5 key lessons learned)	Relationship to Other Case Studies (common lessons, new lessons)
Owen-Corning Highlights (5 key lessons learned)	Relationship to Other Case Studies (common lessons, new lessons)
Rand McNelly Highlights (5 key lessons learned)	Relationship to Other Case Studies (common lessons, new lessons)
Boo.com  (5 key lessons learned)	Relationship to Other Case Studies (common lessons, new lessons)

 

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