You will be writing about the New Product component of a Marketing Plan. Put yourself in the position of marketing manager for the restaurant organization.
◾Identify each service and product specifically. For product, identify in terms of name, trademark, color, shape, and other characteristic, including packaging and labeling.
◾Differentiate products/services in terms of exclusive processes or superior ingredients and other features.
◾Describe product/service weaknesses.
◾Describe product lines, and new products/services that will be introduced.
◾Give cost of each product/service.
◾Give the price you plan to charge for each product/service
◾Identify percent of annual sales and total dollar amount each product/service represents.
◾Determine level of production/service necessary to meet demand generated by marketing.
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