Identify the most effective methods for getting products/services to customers in the target market

For this assignment you will need to write a 2-3 page paper on Distribution & Pricing. Put yourself in the position of marketing manager for the restaurant organization.

Distribution
•Identify the most effective methods for getting products/services to customers in the target market.
•Identify need for warehousing of products and for distribution channels if not sold direct to buyer.

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Pricing
•Review the following four-step process for setting a price. ◦Establishing pricing goals
◦Estimate demand, costs, and profits
◦Choose a price strategy
◦Fine-tune with pricing tactics
◦Enter values into table

•Be sure all products/services carry their share of expenses plus provide for profit.
•Compare prices for your products/services with similar products/services in the industry. ◦If your prices will be higher, they need to provide the necessary "added value" to justify.
◦If your prices are lower, explain why in terms of your marketing strategy.


Website Sales
•What price would you sell your products on your web-site?
•What would be the profit for each pie you sell online? ◦(Be sure to include a discussion of other costs, such as the website, shipping and packaging).

•What marketing strategy would affect your decision?

Alternate Sales Venues/Price
•If you sold 1,000 units (pies) to a convenience store instead of the website, would that change your pricing? Why or why not?
•What price would you charge to sell 2,000 pies individually on the street, at a food fair or on eBay?
•What marketing strategies would you consider for lowering your costs for alternative sales venues?

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