What are some of the likely problems facing the marketing manager in a small firm who plans to search the Internet for information on competitors’ marketing plans

esponse should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. Answer each question separately with reference and do not put all references together at end.


1. What kinds of consumer products are the following: (a) watches, (b) automobiles, and (c) toothpaste? Explain in detail why, in each case, you chose the kind of product you did.


2. What are some of the likely problems facing the marketing manager in a small firm who plans to search the Internet for information on competitors’ marketing plans? How can the marketing manager minimize those problems?

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