Strategic
Philanthropy Project
·
Your project should be submitted in formal
thesis format, i.e. cover page and references (if applicable).
·
Do not type your paper in bold or colored fonts.
·
Paper body should be 5-10 pages, double spaced.
Strategic philanthropy is the concerted
use of a company’s expertise or resources to address social needs and often has
internal as well as external benefits. This project will look at determining
ways companies can leverage their expertise to address social causes. An example
is Home Depot’s involvement with Habitat for Humanity, where the company
donates materials and employee time to support this cause.
SPP Instructions:
1. Choose one of the
following companies on which you will base your research:
·
Eli Lilly
·
Gap Inc.
·
McDonald's
·
Target
·
Bank of America
·
Office Depot
·
Verizon
2.
Research your company’s strategic philanthropy initiatives, using their
website and/or whatever other resources you find helpful. Write a detailed summary of these strategic
philanthropy initiatives.
3.
Include ways your selected company can leverage their expertise to
address social causes that they aren’t currently using.
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