Imagine you are the marketing manager for a U.S. manufacturer of disposable diapers. Your firm is considering entering the Brazilian market. Your CEO believes the advertising message that has been effective in the United States will suffice in Brazil. Your CEO also believes that the pricing decisions in Brazil can be left to the local managers. Detail the possible objections to both beliefs. Support your answer with examples.

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Imagine you are the marketing manager for a U.S. manufacturer of disposable diapers.  Your firm is considering entering the Brazilian market.  Your CEO believes the advertising message that has been effective in the United States will suffice in Brazil.  Your CEO also believes that the pricing decisions in Brazil can be left to the local managers.  Detail the possible objections to both beliefs.  Support your answer with examples.

 

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