Three Questions You Need to Ask About Your Brand by Kevin Lane Keller and then provide a critical analysis. The article can be found through the Saint Leo University Library at:

Please read the article Three Questions You Need to Ask About Your Brand by Kevin Lane Keller and then provide a critical analysis. The article can be found through the Saint Leo University Library at: You should address the following issues:

1. Provide a brief summary of the key idea(s) the author is trying to communicate
2. To what degree do you agree/disagree with these ideas and why?
3. Regardless of your answer in (b), how would you rate the job the author did in explaining and supporting the ideas presented in this article?
4. Not using an example already stated in the article, provide an example website or video illustrating the concepts discussed and briefly explain why it is an appropriate example.

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