Module 4 - Case
Strategic
Management: Internal Analysis and SWOT
In Module 4 Case Assignment, we
will be looking inside of Harley Davidson in order to identify its strengths
and weaknesses. It is important to consider how these factors will either help
the company overcome the threats (or make it more vulnerable), or put it in a
position where it can take advantage of opportunities (or will have to let them
pass by because they do not have the internal resources to act).
To complete Module 3 Case
Assignment, please read the information in the background material, look for
more information (from previous modules and library resources), and then write
a 4 to 5 pages report answering
the following questions:
i)
What are HD’s top two or three strengths for moving forward in the competitive
motorcycle manufacturing and sales environment?
ii)
Describe what you consider to be two or three of the weaknesses that are likely
to have the greatest impact, and what HD is doing (or should be doing) to
overcome these weaknesses?
iii)
Wrap up by overviewing the more salient points of your entire SWOT
analysis (from your Mod 3 and 4 case assignment) and give your impressions
in relation to whether you think the corporation will continue to be
competitive and be able to continue to meet its mission.
NOTE: Please
note that your report/assignment will not be accepted without proper citations
and references. You must use the sources from the background material together
with the sources you find your own.
Case
Expectations:
This paper should include:
An introduction stating the
thesis, position, or central theme you plan to take in your paper, a main body
discussing focusing on the key assignment specifications, and a conclusion
concisely stating the main points of your analysis and the conclusions you
reached.
Be sure to document your
sources and provide in-text citations whenever you use information you obtained
from a background reading or other outside source, as well as a separate
reference list at the end of the paper. You may use footnotes instead, if you
prefer, but you MUST document where you got the information you are using in
your papers!
The following criteria will
also be used to assess your paper:
1. Precision:
Does the paper address the question(s) or task(s)?
2. Breadth:
Is the full breadth of the subject, i.e., all the keys to the assignment,
addressed?
3. Depth:
Does the paper/report address all elements of the topic in sufficient depth?
Does it include and apply the background readings and other background
resources? Are they included as references?
4. Critical
thinking: Are the concepts of this module applied accurately, logically, and
relevantly?
5. Organization:
Is the paper organized in a coherent and systematic manner? Are headings
included in all papers greater than 2 pages?
6. Clarity:
Is the writing clear and the concepts articulated properly? Are paraphrasing
and synthesis of concepts the primary means of response to the questions, or
are thoughts conveyed through excessive use of quotations?
Your
assignment will be graded based upon the criteria explained in the following
link: Grading Rubric
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