RETAILING (TRENDS)

RETAILING (TRENDS) ARTICLE ASSIGNMENT

Locate a current article that addresses Retailing Trends relating to class discussions/text.  Use any online business/marketing periodicals or other online publications that are applicable to the course.  Include the following information and cite your source using APA Style at the end of your assignment (2-3 full pages double-spaced with 1 or 1.5 inch margins using 10 or 12 Font size in Times New Roman or Arial required).

Assignment Sections (Identify Each Section):

1)  A brief summary of the key point(s) of the article. (SUMMARY)

2)  How the article relates to a key concept(s) covered in the course and the implications for service marketing practitioners.  (RELEVANCE)

3)  A personal evaluation of/reaction to the article, based upon the service marketing perspective gained during the course. (REACTION)

4)  All sources cited in a (REFERENCE PAGE): Textbook, website and other information researched (APA Style required).

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