Marketing Management

Marketing Management 571

Objective/Competencies

5.1 Design effective marketing communications.

5.2 Determine branding strategies.

5.3 Determine customer loyalty strategies.

Assignment

Project:  Client Pitch Presentation

Deliverables: 

1.     Select a current product(OTC Drugs or Electric Cars) with which you are familiar, and pitch a newIntegrated Marketing Communication plan (IMC) to your client.

2.     Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components:

•       Identify any considerations you will need to employ to build andmaintain the brand and customer loyalty.

•       Create a print ad and a video broadcast for the product featuringyour new strategy (YouTube TM, video, or power point storyboard isacceptable).

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