Credible Outside Research
Prepare a document based on credible research and course materials addressing the following:
- Discuss the four strategies firms can use when entering foreign markets.
- Using specific examples, describe the strategies used by the following companies in global expansion:
- Intel
- McDonald's
- Goya
- Boeing
- Coca-Cola
- Nokia
- Have any of these companies experiences an evolution of strategies as discussed in the text?
Please provide your answers in a 3- to 4-page Microsoft Word document.
Support your responses with examples.
This needs to have in-text citation and full reference list and needs to be in APA format. Also, this needs to be plagiarism free.
| Assignment 2 Grading Criteria |
Maximum Points
|
| Analyzed and outlined the strategies that firms can use when entering foreign markets. |
20
|
| Described the strategy or combination of strategies used by companies, mentioned in the question, in global expansion. |
20
|
| Analyzed and justified whether any of the companies have experienced an evolution of strategies. |
5
|
| Used correct spelling, grammar, and professional vocabulary. Cited all sources using APA format. |
5
|
| Total: |
50
|
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