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Assignment 2:
Entrepreneurial Opportunities
Due Week 10 and worth 250 points
Imagine that you are an entrepreneur wanting to start your own hotel/inn/bed and breakfast. Choose a tourist area where you would like to build your concept.
Write a 4-5 page paper on the following:
Due Week 10 and worth 250 points
Imagine that you are an entrepreneur wanting to start your own hotel/inn/bed and breakfast. Choose a tourist area where you would like to build your concept.
Write a 4-5 page paper on the following:
1.
Determine the type of
concept you want to build based on an environmental analysis of a tourist area.
Explain your decision.
2.
Develop 3 types of
strategies you would implement in order for your concept to succeed. Explicitly
explain why you believe these are the best 3 strategies.
3.
Determine the
competitive advantage your concept has over others in the area.
4.
Suggest a plan to use
technology and the Internet to start and maintain your concept.
5.
Use 4 quality
resources for this assignment.
Your assignment must:
·
Be typed, double
spaced, using Times New Roman font (size 12), with one-inch margins on all
sides; references must follow APA or school-specific format. Check with your
professor for any additional instructions.
·
Include a cover page
containing the title of the assignment, the student’s name, the professor’s
name, the course title, and the date. The cover page and the reference page are
not included in the required page length.
The specific course learning outcomes associated with this assignment are:
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Construct control
systems to support effective strategic management and develop alternatives to
improve performance.
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Analyze markets to
identify entrepreneurial opportunities and formulate the concept for new
ventures or adaptations of current strategy.
·
Use technology and
information resources to research issues in strategic planning in hospitality
and tourism.
·
Write clearly and
concisely about strategic planning in hospitality and tourism using proper
writing mechanics.
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