Describe how MinuteClinic puts the following promotion strategies to work for them: stressing tangible cues, using personal information sources, creating a strong organizational image, and engaging in postpurchase communication.

Read Attached case study. Answer questions, about a paragraph each question

1. Describe how MinuteClinic puts the following promotion

strategies to work for them: stressing tangible

cues, using personal information sources, creating a

strong organizational image, and engaging in postpurchase

communication. What else could they try?

2. Are MinuteClinic’s services customized or standardized

for patients? Do they incorporate any elements of

mass customization?

3. In what way did MinuteClinic demonstrate reliability

and responsiveness during the flu outbreak

in Minnesota? How did it impress customers with

tangible physical evidence that the clinics cared about

them?

4. How important has MinuteClinic’s place (distribution)

strategy been to the company’s success? Which elements

does MinuteClinic focus on with its marketing

mix? Why?

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