Tuesday 1 April 2014

companies decisions

Some companies have created controversy over the decision to outsource major activities to companies based in other countries. The decision to outsource should begin with an analysis of the cost. What is your opinion of outsourcing? Should outsourcing be exclusively a cost decision or should the human aspect be weighed into the decision?

Requirement:
400 to 600 words
APA style 
References

Marketing Report on DVD Rental Services


I need assistance with the following:
I need a report on DVD rental services that are on the market today but are declining in appeal to consumers - this product should be marked for "obsolescence".
Discuss this product or service in terms of its current target market demographics using US census data
Determine why you believe the product or service is declining in popularity
Make 3 recommendations for possible action marketers the product or service you selected could take to address the product's declining appeal to consumers
Determine the best foreign country in which to market this product or service. Support your response with information from the CIA World Factbook
Discuss your product segmentation and positioning idea for this product or service in its debut in the new country

Monday 31 March 2014

Determining Television Audience Sizes


Have you ever been disappointed because a television network cancelled one of your favourite television shows because of "low ratings"? The network didn't ask your opinion, did it? It probably didn't ask any of your friends, either. That's because estimates of television audience sizes are based on research done by the Nielsen Company, which uses a sample of 9,000 households out of the more than 113 million households in the United States to determine national ratings for television programs. That doesn't seem like enough, does it? As it turns out, statistically, it's significantly more than enough.
1. Go to http://www.surveysystem.com/sscalc.htm to determine the appropriate sample size for a population of 113 million households. Assuming a confidence interval of 5, how large should the sample of households be if desiring a 95 percent confidence level? How large for a 99 percent confidence level? Briefly explain what is meant by confidence interval and confidence level.
2. What sample sizes are necessary at population sizes of 1 billion, 10,000, and 100 with a confidence interval of 5 and a 95 percent confidence level? Explain the effect population size has on sample size.

Manufacturing of foreign Vehicles


In the consumer's mind, is there a difference between a Toyota Camry manufactured in the United States and an identical Camry that was manufactured in Japan but sold in the United States? Thank you!

Coca-Cola: Selecting Licensees for Companies

Coca-Cola is sold worldwide. In some countries, Coca-Cola owns the bottling facilities; in others, it has signed contracts with the licensees or it relies on joint ventures.
When selecting a licensee in each country, what factors should Coca-Cola consider?

A Detailed Promotional Method or Concept

A Detailed Promotional Method or Concept

Choose one organization & it's product, and provide detail about the promotional method/concept.
1. Analyze a promotional concept your organization has used in the past or, alternatively, think of a concept you believe your organization should implement.
--> Choose one organisation (a big company) and product of it. eg: Audi Q7
What is the previous promotional concept of it?
2. Describe the details of the promotion in terms of the promotional activities used. Explain in detail how each type of promotional activity will be used and coordinated with the other promotional activities.
-->Provide detail of promotional method/concept
-How have you created the advertisement?
-Resources are required.
-Give an approximate budget.

Methods and Concepts of Promotion


1. Analyze a promotional concept your organization has used in the past or, alternatively, think of a concept you believe your organization should implement.
--> choose one organisation( big company) and product of it. eg> Audi Q7
what is the previous promotional concept of it?
2. Describe the details of the promotion in terms of the promotional activities used. Explain in detail how each type of promotional activity will be used and coordinated with the other promotional activities.
-->provide detail of promotional method/concept
-how have you created the advertisement?
-resources required
-budget(approx